Intelligence & R&D · see the gap first.
Market monitoring, pursuit pipeline, competitive & threat landscape intelligence.
Who it is for
Product and strategy teams who need to know where they actually stand, not where they would like to.
The problem
Competitive positioning is usually assembled from memory and optimism. This assembles it from a crawled corpus and scores where you lose as plainly as where you win.
What it does
Each capability names the module that implements it. A check on every build fails if one stops existing.
Competitor profiles from crawled evidence
Each claim carries its source URL, supporting quote and capture date.
Implemented in apps/market-lead/src/core/analysis/gap.ts
Defensibility and moat scoring
Separates advantages that are hard to copy from those a competitor can match next quarter, so positioning anchors on the durable ones.
Implemented in apps/market-lead/src/lib/defensibility.ts
Marketing kit with ranked alternatives
Candidate positioning ranked on evidence, distinctiveness against the competitor corpus, and moat depth. Copy that cannot be defended never ranks first.
Implemented in apps/market-lead/src/core/analysis/marketing-kit.ts
Segment and PMF analysis
Org-type and persona segments placed by our presence against competitor density.
Implemented in apps/market-lead/src/core/analysis/segments.ts
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